AÑEJO

ROLE: Packaging Designer

The carton design is inspired by the rugged textures of aged tequila barrels, with a bold bull emblem influenced by the delicate artistry of papel picado. A dark wood cap echoes the carton’s woodgrain aesthetic, tying the packaging together with a strong, cohesive look.

PBR Añejo channels the spirit of heritage and tradition, blending rich golden citrus notes with the warm, timeworn essence of aged woods. Crafted for the confident and unapologetic modern man, this fragrance embodies boldness, depth, and enduring strength.